Case Study: Babbel

Client Overview

Babbel, the world’s first language learning app, is a global leader in EdTech with over 10 million subscriptions sold. Known for its linguistics-backed content and real-world learning approach, Babbel sought to expand its U.S.-based performance and growth marketing teams to support rapid North American growth.

The Challenge

To scale user acquisition and retention across multiple digital channels, Babbel needed highly specialized marketing talent. Ideal candidates required:

Expertise in mobile app growth and channel-specific performance marketing.
Experience in consumer subscription and mobile-first companies.
The ability to thrive in a hybrid, global team environment.
A balance of analytical rigor and creative optimization skills.

Our Approach

JB Search Partners was retained as Babbel’s strategic recruiting partner, executing a targeted search strategy:

Leveraged proprietary talent networks in growth, performance, and app marketing.
Engaged passive candidates with proven track records at top-tier mobile-first brands.
Collaborated closely with Babbel’s talent team to ensure cultural fit and hiring efficiency.
Delivered a consultative process with market insights, competitive benchmarking, and in-depth candidate evaluations.

Key Roles Filled

ASO Manager – Drove organic acquisition via app store optimization and conversion strategies.
App Marketing Lead – Led full-funnel mobile acquisition across iOS and Android.
Associate Director, SEM & Display – Directed global paid search and display initiatives.
Growth Marketing Manager – Display – Managed programmatic and direct display advertising.
Growth Marketing Senior Associate – SEM & Display – Optimized ROAS and CAC through analytical campaign support.
Growth Marketing Manager – Paid Social – Executed paid campaigns on Meta, TikTok, and YouTube.
Growth Marketing Manager – Affiliates & Partnerships – Expanded affiliate programs to drive incremental users.

Results

7 critical hires completed in under 90 days.
Key leadership roles filled in as little as 6 weeks.
Strengthened Babbel’s U.S. marketing infrastructure to accelerate user growth and market penetration.

Roles We Fill

Our expertise in technology firm recruiting, combined with access to our vast network of talent, ensures you get the right people in place—people who understand the demands of a fast-evolving industry. We match you with experts who guide product and revenue strategy to drive long-term growth.

WHO WE WORK WITH

Here are some of the key positions we help fill:

Chief Revenue Officer (CRO)
VP of Product Marketing
Sales Engineer
Demand Generation Manager
Enterprise Account Executive
Director of Analytics
Customer Success Manager
Head of Growth Marketing
Developer Advocate
Channel Sales Manager
ABM Manager

Start filling essential leadership and niche roles within your agency today.

CONTACT US

Personalized Recruiting Solutions to Meet Your Unique Needs

Let JB Search Partners help you find the top professionals to propel your business forward. Reach out today to learn more about how we can support your hiring needs.